Tribal Worldwide Singapore’s latest film for PUB, Singapore’s National Water Agency (PUB), aims to encourage the public to be flood ready, amidst increasingly erratic weather and more intense storms triggered by climate change.
The fast-paced and suspenseful film, titled ‘The Flash Mob’, personifies the opportunistic behaviour of floodwaters flowing rapidly through the streets of Singapore, only to be met by PUB’s various flood protection measures.
With this film, Tribal conceptualised an innovative way of showcasing PUB’s efforts in flood management, while also promoting the need for community resilience and preparedness.
*** 26K Views and 62 shares within the first week of launch ***
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Public Utilities Board
Tribal Worldwide PTE LTD
Executive Creative Director — Benson Toh
Creative Director — Colin Koh
Copy Writer — Anwar Johari
Account Director — Vion Seng
Head of Broadcast — Casey Poh
Tribal Worldwide PTE LTD
Executive Creative Director — Benson Toh
Creative Director — Colin Koh
Copy Writer — Anwar Johari
Account Director — Vion Seng
Head of Broadcast — Casey Poh
