Pringles Pop Up Party

It's always a party with Pringles. That's why we invited popular dancers to party in the streets with a special speaker that Pringles created – where they repurposed the iconic tube as an amplifier. The dancers invited fans and passersby to dance in the streets. Not only did this spectacle get the streets grooving, but it also drove massive awareness on social media– launching the campaign with a bang.

Involvement: Social Media

Pringles
DENTSU SINGAPORE PTE LTD
Executive Creative Director — Andy Greenaway
Associate Creative Director — Justin Kuruvilla
Senior Creative Group Head — Khoo Meng Hau
Senior Art Director — Shawn Lam
Senior Writer — Junqi Liao